In a shocking move, Pernod Ricard announced that they would sell off almost all the Vin & Spirit brands they purchased just last year. The French family firm, the world's second-largest drinks company, paid kr55 billion (about $8.9 billion) for the Swedish state-owned firm. They will be keeping only one brand and selling off everything else, including Blossa Glögg and 40 brands of wine, like the popular Chill Out brand.
Okay, it's not actually shocking: the one brand they're keeping is Absolut, which was the only reason they bought V&S in the first place. I just saw the story, and I wanted to put the word glögg in a headline. Sorry. Back to work.
Tuesday, September 8, 2009
Breaking story...Pernod Ricard sells off glögg brands...
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2 comments:
You blew it, Lew. You should have headlined "Glögg Horror Shock!"
No, that would have been exploitative!
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